There’s Something You Should Know
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Size Guide

How to measure your head

We prefer that you measure your head in centimeters because it tends to be more accurate than inches. Measure several times to ensure accuracy.

step 1

To measure your head size where your hat will sit, gather a cloth measuring tape or a simple string.

step 2

Start at the back of your head by gently wrapping the measuring tape or string towards your forehead a half inch (temple area) above your ears. Meet both ends of the measuring tape or string at the center of your forehead above the eyebrows.

step 3

Mark where those two points meet and measure the distance between the start and end points. If using a string, measure the start and end points against a ruler to find your hat size. Use this measurement to determine your hat size. Hat sizes vary by style, so be sure to check the unique fit for each.

There’s Something You Should Know

Ashley Cornil | June 02, 2020

Like sunscreen, hats too have an effectiveness rating called, Ultraviolet Protection Factor or UPF.

UPF measures the amount of UV radiation that can penetrate material and reach your skin.


COLOR | Dark vs. Light

Colors keep UV rays from reaching the skin by absorbing rays rather than allowing them to penetrate to your skin. Darker shades offer better protection than lighter shades.

  • Dark hats (black, brown, navy) = UPF 50  Excellent 

  • Medium hats (tan/natural, gray) = 40 UPF  Good 

  • Light hats  (ivory, cream) = 30 UPF Fair   

BRIM LENGTH | Brims over 3 inches long offer shade for the face, scalp, neck, shoulders, ears, and upper back.

WEAVE | Tight weaves allow less light to penetrate the hat, keeping UV-rays from reaching the skin.

*Wool hats offer greater sun protection because the wool fibers are tighter than what can be achieved using stra​w fibers.​

Shop the Top Rated UPF straw hats

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